Naked men appeal to males just as much as females – and cause them to take more financial risks if used in ads, study finds. The study showed images of men and women in suggestive poses to group. After seeing naked males, the men were more reckless with money. Seeing naked women had no impact on the risks taken by females. Scientists believe seeing a naked man subconsciously causes less-attractive men to try to increase wealth and attract more women. They may not admit to it, but new research reveals that naked men appeal to heterosexual males just as much as females In fact, a muscular male figure in a suggestive pose causes men to take more financial risks if the image is used in an advertising campaign. This is according to an Australian study that suggests one of the best ways for banks to sign up more male clients is to display naked men.
Sexual stimuli are so prevalent in everyday life that it’s important to understand how they affect people, says Dr Chan, whose findings are published in the journal Evolution & Human Behaviour. Dr Chan says men nevertheless need to be aware how other forms of advertising may affect their appetite for risk. ” Other sexualised advertising might still increase financial risk taking, and this research raises the possibility that even seemingly unrelated ads for clothing, say, might still have an impact on financial decisions.’